National Community Radio Forum

Building an enabling environment and a coherent sector identity.
Ensuring continued healthy growth of community radio in South Africa.

Volunteers: Brand Communications and Marketing

The NCRF is looking for a volunteer to assist in the Brand Communications and Marketing Unit for 2 months.

The incumbent must be interested in the Brand and Marketing area.

His / Her responsibilities will include

  • Identifying/defining NCRF most important customers
  • Understanding what motivates NCRF customers and what could cause them to choose your brand over your competitors’ brands
  • Carefully selecting a brand position that could provide NCRF with marketplace advantages
  • Draft daily press releases on behalf of the office bearers
  • Translating that position to a strong and consistent brand identity, including: - Intuitive brand architecture - Strong name and icon - Tagline that succinctly reinforces brand promise
  • Developing brand messaging
  • Educating employees about the brand promise, elevator speech and identity standards , and giving them tools and training to become effective brand champions
  • Developing an integrated launch and on-going marketing plan
  • Reinforcing your brand’s promise at each point of customer contact
  • Measuring the ongoing equity of the brand and making adjustments as necessary
  • Monitor, measure and manage brand equity/strength
  • Increase brand awareness, relevant differentiation, value, accessibility and emotional connection
  • Develop brand plan
  • Monitor progress against brand plan
  • Be responsible for results against brand plan
  • Drive brand understanding and support throughout the organization
  • Champion/drive initiatives that support delivery of the brand promise
  • Brand messaging – elevator speech, tagline, campaign themes, proof points, etc.
  • Manage the brand architecture
  • Maintain brand identity consistency
  • Chair the brand identity council/team/board
  • Help determine identities for new brands/sub-brands
  • Anticipate and accommodate new brand identity needs

Interested candidates must submit their detailed CVs to Ms Sera Pande @ sera@ncrf.org.za before 11 June 2014.

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